Marketing Packaging

How to use luxury product packaging to boost sales

golden-candy-box-1471313The luxury goods market seems to have survived the recession virtually unscathed: despite the fact consumers are naturally inclined to cut-back when times are hard, luxuriously packaged goods move from being ‘sought-after’ items to ‘must-have’.

Packaging is vital regardless of what’s inside but when it comes to luxury goods, premium packaging can be used to reflect the desirability of the product within. However, although shoppers buying premium brands expect top-notch packaging, thanks to the recession, many companies are struggling to strike the balance between keeping costs to a minimum and packaging standards high.

If upgrading your product packaging hasn’t been very high on your agenda, it could be time to have a re-think. Studies have shown that even when things get tough, shoppers are often prepared to splash out on premium products. Why? The reasons are difficult to define but it seems as though consumers find comfort in buying brands they know and trust and will often but luxury goods as a much needed treat – even if this means going without essential, everyday items.

Product packaging can be a powerful way to encourage brand loyalty and impulse purchases so with this in mind, improving the packaging of your products can prove to be a lucrative move. Luxury product packaging doesn’t come cheap but there are a few things you can do to make your products or brand more desirable.

Many luxury brands use clever techniques to encourage consumers to buy and you’ll often find that luxury items are packaged in a luxurious outer packaging whilst the interior of the package is fairly simple and functional. This can be achieved by sourcing fantastic co packing services and can be a great way to cut costs: create an impact and boost impulse purchases with luxurious outer packaging but keep things simple underneath. Don’t forget that however the packaging looks, it needs to be robust enough to protect the product inside so don’t cut corners when it comes to product safety and shelf-life.

It’s important that luxury packaging is all about the ‘experience’ and with this in mind, creating packaging that’s memorable and pleasurable to use are great ways to create a high-end feel. Some well-known luxury brands have created packaging that is so desirable it is often kept far longer than the product inside and whilst this idea is out of the reach of most small brands, eye-catching product design is yet another way to develop brand loyalty.

Premium products generally tend to make higher profits so it’s well worth bearing in mind that the additional costs that come with luxury product packaging could be recouped and that any investment you choose to make in upgrading the packaging of your product is likely to be a wise investment. If you would like further advice or information on luxury product packaging, a specialist packaging company will be able to help.




Marketing Strategies

Powerful product promotion with silicone wristbands of the latest ways to promote your brand, product or services, silicone wristbands have become THE marketing tool of the last decade.  So how did this trend start and why have silicone wristbands and bracelets become so incredibly popular?

The American cyclist Lance Armstrong is generally accredited as being the first to use silicone wristbands to raise awareness of his cancer charity, Livestrong.  Despite the fact that Armstrong’s reputation is now in tatters after his disqualification and subsequent ban for life from competitive cycling, the popularity of silicone charity wristbands has stuck.  Used by charities, non-profit making organisations and for fund-raising events, silicone bracelets have long been acknowledged as a great way to raise money for worthwhile causes.

However, silicone bracelets are now widely used for promotional purposes and can prove to be highly effective for a number of reasons.  Incredibly cost-effective thanks to the low production costs involved in their manufacture, silicone bracelets are available in almost any colour and can be printed with a logo, text, promotional message or brand name.

Often cheaper to produce than printed leaflets, badges or key rings, silicone charity wristbands are a great way to publicise your latest products or brand awareness.  Bulk purchases of silicone wristbands are incredibly cheap and so it’s also well worth remembering that the more you buy, the more you’ll save.  Costing as little as 10p per bracelet, silicone wristbands are lightweight and cheap to mail out so they can be easily distributed at trade fairs, events or product promotions.

A simple promotional message printed alongside your company name or logo can prove to be a highly effective marketing tool.  Silicone bracelets can be printed or embossed in variety of ways including de-bossed, embossed, printed or filled.  De-bossed bracelets have the lettering engraved or sunk into the silicone and bracelets that are produced in this way are perfect for making your message stand out and will offer long-term durability.

Embossed bracelets are manufactured so that the message or logo is raised and by using this design of bracelets, you can be sure that your message will never fade, leaving your customers or clients with a long-lasting reminder of your company or services.

Although printed bracelets are often the cheapest option, they can be printed with any style of text, logo, or image which makes them one of the most versatile designs of silicone wristband.  Filled silicone bracelets are simply embossed bracelets where the image or text has been filled with ink in a contrasting colour.  Whichever style of silicone bracelet you choose you’ll find that almost any colour or combination of colours is available including glitter and glow-in-the-dark options.

Loved by young and old alike, silicone wristbands have become the must-have accessory of the last decade.  So rather than sticking to the same old leaflets or key rings to promote your products or services, why not try silicone wristbands instead?  Eye-catching, fashionable and incredibly cost-effective to produce, silicone wristbands really a powerful marketing tool.


Is it time to rebrand your business?

Thanks to the highly competitive business market of today, your business – no matter how large or small – cannot afford to become complacent.  However much time and effort you put into to marketing and ensuring your business is staying one step ahead of your competitors, you still need to ensure that your brand is still in the lead.

The prospect of rebranding can be a daunting one and before you decide to take the plunge, you need to ask yourself how much your company would benefit.  Business rebranding is not only about making your business itself look great, it’s all about making sure your bottom line looks equally as great.

Always remember that your brand is the public face of your business and if you know that your company could improve in any area of its relationship with your customers – whether it’s the way they connect with you, their preferences or how they use your product – rebranding will need some serious consideration.

A brand that has been cleverly executed can enable your company to echo the dynamics of your market, helping you achieve a competitive edge over your rivals and to become an industry authority.  Updating your image can help you by-pass the competition whilst also increasing your share of the market.  By taking a long, hard look at the message your brand portrays, you’ll arm yourself with the strength and ability to meet any decreases in profits or consumer confidence.

Customer demands change and evolve so rebranding can also be a great way to cater to changing tastes and trends.  Provided it’s carried out effectively, rebranding your business could help you boost your business profile in what is likely to be a very crowded marketplace and as you grow and develop, your customers will be more inclined to come back and take a look at what you’re offering.

Rebranding can also help to reflect your ability to keep abreast with innovation and failure to stay ahead could lead customers to see your brand as old-fashioned and past its best.  Whether you use rebranding to reflect improvements to your products or services or the development of your business as a whole, it can prove to be a highly effective way to communicate to your customers that your products are good quality and that you mean business. Rebranding also offers you the opportunity to embrace social media marketing or other new technology.

Last and by no means least, a timely rebrand can breathe new life into a flagging workforce.  Use your rebrand to offer your employees a chance to ‘get on-board’ behind the new brand – asking them for ideas and input is a great way to show them that they are valued and presents a valuable opportunity to foster increased levels of product knowledge, support and feedback from your team. Whilst the prospect of a rebrand can prove more than a little scary, it can prove to be a positive change that not only you, but all your employees could benefit from.




Marketing Strategies

Have you identified your target market?

So, you’ve had a great idea for a new product or service but have you identified your target market?  Whether you’re starting out on a new business venture or a long-established business, this is a hugely important element of any marketing plan and one which many small businesses don’t spend enough time researching or fail to investigate altogether.

Whilst attempting to be all things to all customers can be very tempting, trying to satisfy a broad range of potential customers or clients rarely proves to be a productive strategy.  By categorising your customers into different groups you’ll be better equipped to target your products or services in a way that will be more profitable to you.

The first thing to do is to identify your target market.  This can be done by looking for common characteristics, whether it’s age, gender, or income.  If the nature of your business means that you need to target business customers, this could be done by industry type or size.  In reality you may also find that the location of your target market is an important factor as this will have a bearing on whether you’re going to keep things local or branch out into export markets.

By dividing your customers into different categories you’ll be able to spot any differences or similarities between them; this will help you to understand what makes your product or service appealing to customers and will enable you to tailor what you’re offering more effectively.  You may discover that you need to change your pricing, for example, or the way in which you deliver items or your marketing strategy.

Knowledge is power and according to, identifying your target customer group and thorough market research is the only way to discover what your customers want, what they like and how much they’re prepared to pay for it.  You’ll also be able to find out which customers are most likely to buy your products or use your services and which marketing strategies or offers they’ll respond too.

In addition, knowing what the competition is up to can prove to be critical.  You’ll need to spend time investigating and looking into what they’re offering, the customer/client groups they are targeting and then think about what you’re offering in comparison.  Are you offering more or less?  Are there any gaps in their marketing or offers?  Could you fill these gaps?  Are they overlooking a particular group of customers?  A pro-active, energetic approach is important if you’re to get one up on your rivals!

A combination of thorough market research, an in-depth analysis of your potential customers and marketplace will arm you with the information you need to direct your marketing and promotions more effectively.  You should also find new-found confidence in the value of you products or services.